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In today's world, beauty and sustainability are no longer two separate ideals. The modern consumer is increasingly conscious of the environmental impact of their choices, even when it comes to nail care. Noorb has taken up the challenge of redefining nail care through an eco-friendly lens. Our approach to eco-friendly nail care is not just a trend; it's a movement. We are actively trying to shape the sustainable future of the beauty industry by demonstrating that sustainability and beauty can coexist.
One of Noorb's key principles is to use sustainable ingredients in our products. Our nail polishes are free from harmful chemicals like formaldehyde, toluene, and dibutyl phthalate, which not only harm your nails but also the environment. Instead, we have formulated our polishes with Armenia’s natural and organic minerals, sourced from the highlands, that are safer for your nails and the planet. These pigments are considered to be biodegradable, which makes sure we keep our promise of having an environmentally friendly brand and reduce the harmful products from the market.
You cannot claim a brand to be sustainable if it does not have a long-lasting life - in this case, if the nail polish peels off or loses its color after a few days. The term lightfastness refers to the resistance of pigments to fading or changing when exposed to light, particularly sunlight. When a material is lightfast, like our organic pigments, it means that it can maintain its original color over an extended period of exposure to light without fading. Our nail polishes will stay on your nails as brand new for 2-3 weeks. This long-lasting effect not only saves you the hassle of frequent touch-ups but also contributes to a positive environmental impact by minimizing the consumption of nail polish products, leading to a more sustainable and eco-friendly approach to nail care.
Noorb believes in the principle of beauty without harm, which extends to animals. All of our products are 100% cruelty-free, meaning no animals are harmed or exploited in the production of our nail care items. This ethical stance aligns with the values of many environmentally conscious consumers who are looking for beauty products that are not only sustainable but also kind to animals. No animal should be harmed at the expense of our consumer needs, especially with today’s resources and innovation offering cruelty-free alternatives to keep ourselves and our furry friends happy.
We understand that beauty products often come with excessive packaging, contributing to a significant amount of waste. In response to this issue, we are constantly trying to adopt minimalist packaging for our nail care products. Our bottles are made from recyclable glass, and we have minimized the use of plastic in our packaging, leaving the cap plastic only, which can also be recycled. This approach not only reduces waste but also allows our customers to appreciate the simplicity and elegance of our products without having to worry about their waste. We always try to make our brand more sustainable by the day, hence, we are always up to date and ahead in research to integrate more sustainable options for packaging.
As Noorb continues to grow and inspire change within the beauty industry, we want to resonate with a new generation of eco-conscious consumers. By prioritizing the health of both nails and the planet, Noorb is a beacon of hope for those who believe that beauty and sustainability should go hand in hand. As consumers, we have the power to make choices that align with our values. So, the next time you reach for that nail polish, consider Noorb and be a part of the sustainable beauty revolution. Your nails and the Earth will thank you.
